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One day I was driving mindlessly along a street when I saw a sign that took my breath away. Why, oh why, would you name your business 'Tank World"? For the same reason you name your business 'Bob's Tanks' -- because you cannot think of a more original name, or someone else had already registered 'Tank City'.

So, I set about photographing these advertising wonders for posterity... (All the photos were from Tasmania, until some bozo from Canberra sent in a few, and I visited Sydney and Melbourne, and then I got one Las Vegas, and then I went to Melbourne again...)

If you see a business named 'something world', by all means send it to me and share with others the mediocrity that can be found in business names.

Kim Lehman

Go to the current collection of photographs:


E-mail me at: bozoworld@tsn.cc

© 2005 Kim Lehman. Update: 3 June 2005.


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